Sidekick
🔥 Hack · The Slam
★ Easy Win · 30 Seconds ★

What should I
post today?

A 3-question decision tree you screenshot to your phone. No more "I'll post tomorrow" because you can't think of anything. Built for Brick & Mortar, Service Pros, and Restaurants.

3 Questions 30-Second Decision Screenshot & Save
Take me to the tree →
★ Hack · The Decision Tree ★

What should I post today?

Run the 3 questions top-to-bottom. Pick the lane that matches your week, then pair it with the time you actually have right now.

Q 1 What's the most interesting thing in your business this week?
A new
thing
Q 2: Got a photo of it?
If YES

Show it off

Single photo + 1 line: what it is & why it's new.

If NO

15-sec walk-around

Quick phone video on your way out the door.

A happy
customer
Q 2: Got their permission?
If YES

Their words

Screenshot the review or quote-card it + thanks.

If NO

The work, not the face

Before / after or finished result. No people in frame.

A team or
BTS moment
Q 2: Who or what's in it?
Team

Meet the maker

One person + one specific fact about them.

Process

How we do it

30-sec clip of the actual work being done.

Owner

From the owner

One sentence: best or hardest thing about today.

Honestly...
nothing
Q 2: What do customers ask you most?
Pricing Q

"How much does X cost?"

Answer it straight, plus the one caveat that affects it.

Process Q

"Here's how X works"

Numbered list, 3–5 steps. Plain language.

Now pair it with your time
Q 3 How much time do you actually have right now?
5 min

Photo + 1 line

One photo. One line of caption. One hashtag. Post and walk away.

15 min

Carousel or story

3–4 photos as a carousel, or one photo + a 3-line story-style caption.

30 min

Reel or video

15–30-sec reel, full caption, 3–5 hashtags, share to your story too.

★ A Hack from the Sidekick Summer Slam · sidekicksummerslam.com
Save this to your phone
★ Easy Win · How to save it ★

Get this on your phone in 30 seconds.

The tree only works if it's where you are when you go to post. Screenshot it, pin it to your favorites, and stop staring at the camera roll wondering what to make.

1

Screenshot the tree

iPhone: side button + volume up. Android: power + volume down. Take it on the section above.

2

Heart it / favorite it

iPhone Photos → tap the heart. Android: long-press → Add to Favorites. Now it's one tap away.

3

Open it before you post

Make it a rule: don't open Instagram or Facebook to post until you've checked the tree. 30 seconds and you're moving.

Built for your industry.

Three industries, three full lanes of post ideas you can use this week. Pick the one that matches your business and start there.

Brick & Mortar

For your shop or storefront

  • New thing: a product that just came in — single photo on the shelf or in a customer's hand
  • Customer: a regular's go-to order or favorite item, with their permission to tag
  • BTS: the opening or closing ritual — lights coming on, music starting, the first cup of coffee
  • Quiet week: "Where to park" or "What we're closed for next week" — the answers people DM you about
  • Pro move: post the same idea twice — once on Instagram, once as a Google Business Profile post (it ranks)
Service Pros

For trades, home services, contractors

  • New thing: a new tool, truck wrap, or service you added — show it in use, not just sitting there
  • Customer: before / after of the job, no faces needed. Add the city for local SEO.
  • BTS: the truck loaded at 6 AM, or the cleanup at the end of a long day
  • Quiet week: "How much does [common job] cost?" — straight answer + the one variable that changes it
  • Pro move: shoot every finished job with the same framing — over time it becomes a portfolio that sells for you
Restaurants

For restaurants, cafés, bars

  • New thing: today's special, a new menu item, or a new chef on the line
  • Customer: a regular's standing order, a birthday celebration, a packed Friday night (no faces unless you ask)
  • BTS: the kitchen at prep time, dough being rolled, sauce simmering, a 30-sec plating clip
  • Quiet week: "Do you take reservations?" or "Are you kid-friendly?" — answer the question that fills your DMs
  • Pro move: every food photo gets natural light, never overhead fluorescents — moves stuff off the menu faster
★ Why 3 questions?

Decision fatigue is what kills posts.

Every owner we've worked with has the same problem. It's not that they don't have good content — they have piles of it. They just can't decide what to use, what's "good enough," and how long to spend on it. So they don't post.

Three questions strips the choice down to the size of a single screenshot. What happened, what do I have, how much time do I have. That's it. Run the tree, get a direction, post. The decision is over before the second-guessing starts.

★ When the tree is the wrong tool: if you're running a launch, a campaign, or a planned content series, you don't need a decision tree — you need a calendar. The tree is for the other 80% of the week, when you just need to post something and you've been staring at your phone for ten minutes.

Want more hacks like this?

Daily Hacks like this one drop every day from May 8 → September 4 inside the Sidekick Summer Slam. One free marketing or operations tool to your inbox, every single day. No fluff. No fee.

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Disclaimer. Sidekick Creative Company, LLC is an independent business. We are not affiliated with, endorsed by, or partnered with Google LLC, Meta Platforms Inc., Facebook, Instagram, Skool Inc., Anthropic PBC, Perplexity AI Inc., Wispr AI Inc., OpenAI OpCo, or any other third-party platform, brand, or service mentioned in our content. All trademarks, service marks, and trade names are the property of their respective owners. References to third-party products are for informational purposes only and do not imply endorsement of Sidekick by those parties.

No guaranteed results. The tools, frameworks, and resources distributed through the Sidekick Summer Slam are educational and informational. We use these same tools daily in our own work with clients, but we make no guarantees, warranties, or representations about any specific business, financial, marketing, or operational outcomes you may experience. Results vary depending on your business, market, execution, and effort.

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